WordPress SEO Tutorial for Beginners (Search Engine Optimization) 2021

Wordpress SEO Tutorial
Wordpress SEO Tutorial

Best Keywords Mapping and Targeting.

Best keywords mapping and targeting are important aspects in SEO ( Search Engine Optimization ). The purpose of best keywords mapping is to ensure that the right pages are getting ranked in Google. This process also helps in making sure that the content is optimized for search.

In order to identify which words and phrases would be most valuable for one’s campaign, research tools such as Google AdWords Keyword Tool can be used to find out how many people search for specific terms on Google.

When these words and phrases are targeted by a page, it will rank higher on SERPs (Search Engine Result Pages).

Unique Meta Titles And Descriptions.

Meta titles and descriptions are the first things that come into contact with potential customers. These two small pieces of text can make or break the sale.

If you have a blog, website, or any other form of content marketing then it is imperative that you generate meta titles and descriptions for your content. They have to be carefully crafted to attract clicks and engage readers.

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Titles should be short, catchy, and descriptive about the content’s topic. It should also be unique so that it does not get lost amidst competing search results on Google and other search engines like Bing. Descriptions should focus on conveying value propositions in an easy-to-read manner complete with bullet points if necessary.

Image Optimization, Alt tags&Fav Icon.

The images on your website are vitally important to the user experience. Not only does an image convey a message, it can also affect how much a visitor spends on your product.

Companies who have a large number of unique products and services often use their logo as their favicon. However, it is best to use a photo of your product or service for the favicon for an even more compelling user experience. This is because people are drawn to photos and images more than they are logos.

Alt tags play an important role in SEO as well. This is because when someone searches for something that you mention on your website, the alt tag will show up in the search engine results page

and be visible in Google image search results. If you want people to find you online, make sure that

H1, H2, H3, H4, H5, H6 Headings Optimization.

The header of the document is a significant part of what an online reader will see before they click on the link. Optimizing headers can have a major impact on how many people click and stay to read your content.

The h1 header is the most important because it is the first one in the HTML with which readers will be familiar. It should focus on what your article is specifically about and not be too long or have too much detail – it should just be high-level. The h1 tag also influences keywords used in searches for that specific topic, so use them as well!

An h2 header will typically provide more information, but still needs to be concise and relevant to the topic at hand. An h3 header might contain links for further reading or a call to action for an article

XML and HTML Sitemap Setup.

XML is Extensible Markup Language. XML is a markup language because it allows for the representation of arbitrary data structures in a text file. XML is extensible because it includes a set of rules that allow you to define your own tags.

XHTML stands for Extensible Hypertext Markup Language and is an extension to HTML, the Hypertext Markup Language. XHTML provides stricter syntax rules than HTML and is often used for more formal documents such as those written with blogs or wikis.

Optimized Permalinks and Breadcrumbs.

Links are one of the most important aspects of content. They help readers navigate content and find information that they want. In this section, we will explore what links are and how to optimize them for better usability.

Links are one of the most important aspects of content. They help readers navigate content and find information that they want. In this section, we will explore what links are and how to optimize them for better usability.

Internal and External Linking.

Internal linking is a process where web pages are linked to each other in order to create a more cohesive site. External linking is the process of building links to pages on other sites in order to provide value for users that may be interested in a given webpage.

Internal linking has been around since the early days of the internet and it’s still an important part of SEO these days. It’s a great way for webmasters and web developers to easily link together content on their site. It also helps with user navigation when they’re looking for something specific.

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External linking plays an equally important role in SEO, but it takes more time and effort because you need to find sites that will link back to your own site. You can use tools like MajesticSEO and Ahrefs to find potential sites that

Analytics&Search Console Setup.

It is not uncommon for a website to unknowingly experience a significant dip in traffic due to little-known technical mistakes. This can be avoided by using Google Analytics and Search Console.

Google Analytics is a free service that you can use to track the number of visitors, how they found your site, what they do when they get there, and other useful information. It allows you to see data like how your site performs on different devices or if you need to make any changes based on time of day or location.

Search Console is another free service from Google that provides helpful insights into how crawlers view your site. It also includes tools for finding and fixing crawling errors which are usually responsible for reductions in search traffic



Robots.txt is a file that webmasters can create and upload to specify which parts of their website should not be indexed by search engine crawlers.

There are two parts to a robots.txt file: the first tells the crawler what to do when it finds a specific file, and the second tells it what to do when it finds a specific directory. The most common use for robots.txt is to block access to files that are not meant for public viewing, such as test pages or backup copies of images.

In general, if you want to block all crawlers from accessing your site, you put this line in your robots.txt:

User-agent: *

Disallow: /

Website Speed Optimization.

The faster a website loads, the more visitors it will attract.

The speed of a website should be measured for two different speeds: the speed of connecting, and the speed of loading. A slow connection can be caused by high latency or high packet loss. Improving connection speed is often as simple as moving your site to a data center nearer to where your user base is located.

The loading time for a website is affected by many factors, including JavaScript execution time, network latency, browser rendering issues, and more.


Custom 404 pages can help improve the user experience. The page should include instructions on what to do if the page is not found, a sentence or two introducing your site, and an inbound link to your homepage.

Custom 404 pages are becoming more popular because research has shown that they help increase website traffic by 3%. This is mainly because of the fact that people get frustrated with a 404 error and often leave the site without visiting any other pages.

404, 301 Errors Fixing.

404 and 301 errors are among the most common errors on the internet. These types of errors are caused by mistakes in website code, improper domain ownership transfer, or a change in the domain name.

The error 404 is displayed when a user tries to access content from a page that does not exist. The error 301 is displayed when a user clicks on a link that has been redirected to another web page, usually because it was moved or renamed.

Fixing these errors is not always easy as they can be caused by many things. That’s why it’s important for website owners to have an understanding of what causes these errors and how they can be fixed.

HTTPS and WWW Redirection.

HTTPS protocol ensures security and privacy of information being transferred over the internet. It is a standard protocol to protect sensitive information, such as credit card numbers, from eavesdroppers. It also encrypts the data passed between the web browser and server so nobody can read or tamper with it in transit.

In this digital age where we are constantly bombarded by various online threats, HTTPS encryption becomes a needed requirement for any website that is collecting personal data from its users.

However, when using HTTP and having an ‘www’ subdomain, it can be confusing for users to figure out where they should be typing in their login credentials on certain websites. This confusion leads to a high bounce rate because people often don’t know which part of the site they are on and then leave for another site.

Duplication Issues Fixing.

The issue of content duplication is not something that can be ignored. It’s highly important to keep the content fresh and original for the readers. The problem with content duplication is when there are small changes in a sentence or two, which is very easy to do, but it can mislead people into thinking that the content is original.

In this section we will discuss how to detect duplicate content and how to fix it.

A lot of people might not know this but Google has a tool for detecting duplicate content in a website. You just need to type “site:example.com” into google search bar and then you will see any mentions of your domain on other sites where you have published similar or potentially duplicate information.

As for ways to fix duplicated

Structured data Markups.

Structured data markups are a set of tags HTML that can be used to provide information to the search engines. It is a flexible format that can be formatted in a variety of ways and is user-friendly.

Structured data markup is important for two main reasons. The first reason is that it helps the search engine crawlers find content on your website more efficiently, which means it will rank higher in search results. The second one is that it improves your SEO performance by making use of the rich snippets provided by Google and Bing, which makes you look more professional and credible online.

Google has been using structured data markups since 2012, so they have had plenty of time to test their effectiveness and improve their algorithms for these types of structures. Structured data markup also enables developers to use different

Anchors text&Content optimization.

Anchors can be used in the text to create a link to another document, a specific section of the text or a certain sentence. This technique helps you retain your reader’s attention and keep them on your page.

Anchors can also be used to divide content into sections which can then be optimized for search engines by adding an SEO title, meta description and keywords. This will help improve the ranking of your page on SERPS with little effort from you.


Final SEO Audit.

The final SEO [Search Engine Optimization] audit is the last step in your website’s optimization process. This audit should be conducted periodically to ensure that your website is optimized and working well.

The final SEO audit can provide you with insights about the performance of your site. These insights will help you identify any missing elements or problems that might need to be fixed as soon as possible. It also provides a platform for any other agencies or individuals you work with to provide feedback on what they would like to see improved on your site in terms of optimization, content, quality, speed and more.

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A final SEO audit is a type of report that analyzes the website and identifies the last few areas to improve before launching it live.

A final SEO audit should not be limited to just one stage of development, but should also consider the following:

– The site’s content hierarchy

– The site’s internal linking structure and navigation

– User-friendliness of the site’s design for both mobile and desktop devices.

A final SEO audit can be a vital part of a company’s SEO strategy. It is the last and most comprehensive thing that should be done before launch.

The aim of an audit is to ensure that there are no issues with the website, which could affect it’s performance in search engines.

This can include errors on page, broken links, broken images, search engine crawlability and many other things.




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