6 tips on how to sell successfully on a B2B marketplace

B2B marketplace
B2B marketplace

The B2B marketplace is an alternative sales channel, which provides specific
characteristics that are not present in the traditional model of direct sales via
business catalogs or websites.

You can get interested buyers through the B2B trade portals, but if you want to
make sales, you will need to use specific strategies and tools for this new type of
sales channel.

1) If you want your products to be visible on the Internet,creating a company profile is mandatory.

On the other hand, you will also have to include all your products in it so that
customers can find them while browsing our catalogue. It is key that all your
catalogues are properly classified into different categories so that they can be
found surgical mask respirator medical by customers who are looking for them.

You will also need to create specific web pages for each of your products,
including its description, price, specifications and images.

You can also addsome special content associated with each product so that customers know
where they are buying the original article.

2) Always keep in mind that buyers come mainly through search engines on B2B websites

So you have to make sure everything is set up so that Google™ indexes your
pages correctly, otherwise nobody will find your online catalog or website! To
optimize this process, always use SEO-friendly URLs for all your webpages (for
example: www.mycompanynamehere.es/product1 rather than
www.mycompanynamehere.es/indexoldpage), put keywords into your Meta
description and create a sitemap.xml file for your website.

If you want to make it easier for buyers to find your products, you can always
choose the "Product Catalog" option in the advanced search of our B2B trade
portals. This way, customers will be able to quickly see all available items from
your catalogues by clicking one button.

3) Keep in mind that the B2B market demands well- structured online catalogs … but this is not enough!

On a business-to-business portal, you will only sell if you prove yourself as a
serious company with adequate facilities. In other words: professional listings
and informative webpages are not enough – we well-organized and accurate
product catalogs. In addition, if you want your company to stand out from the
competition, you will have to make sure that your product pages are properly
designed and include high quality images of the products themselves – not just a
list of their technical specifications.

To be found on a B2B trade portal, you also need to take advantage of all the
tools that we offer our customers: for example, inserting a brief but informative
video about each product or even formulating your webpages so as to generate
keywords which can help users find those specific items. This way you will
improve both internal and external search engine visibility of your online
catalogues and websites.

See also  How To Tidy Screens On Deck (4 Reliable Ways).

4) On business-to-business marketplaces there is no such thing as free shipping

This means you will have to get quotes for transport rates from different service
providers, so that customers can compare them and choose the one which best suits their needs. It is also important to make sure your transport provider brand
is clearly visible on all your listings since this way you can boost your credibility.

5) Customer service time is gold! Even more so in business-to-business sales

Once you launch a product on the market, there are no second chances when it
comes to customer satisfaction, especially when dealing with B2B buyers. So it's
essential that the purchasing process runs smoothly at all times, even after sales
are complete. To achieve this aim, offer excellent support throughout the whole
purchasing process by providing an online help desk system with email
notifications, telephone support if necessary and rapid response times to all

1.What are the top 5 B2B marketplace sites?

6) Online payments are one of the cornerstones of business-to-business sales through B2B marketplaces

In a professional context it is essential that all B2B transactions are completed in
a secure way. This means you will need to make sure your online store platform
offers payment methods such as bank transfers, credit/debit cards, PayPal at
checkout or commercial invoice purchases for big companies which prefer to pay
invoices rather than buying on credit. All these payment options should be clearly
outlined in your product listings in order to provide complete transparency in the
purchasing process. And in order to guarantee maximum customer satisfaction
during this critical stage of the purchasing process, you should also consider
implementing a reclamation system (chargebacks) for credit card purchases.


Using a business-to-business portal can be an effective way to sell your
products. However, it's important that you do some research before listing your
product on one of these sites in order to understand the different rules and
regulations for each site. If this sounds overwhelming, then hire us! Our team is
ready and waiting to work with you or answer any questions about how we can
help take care of all the tedious tasks involved in selling online. We'll even go
through our checklist with you so that there are no surprises when you're getting
set up on a B2B marketplace like ours.


Please enter your comment!
Please enter your name here